About Wolf Bird Baking Company

About the Baker

My name is Nick & I love cookies. I know that isn’t very uncommon, almost everyone loves cookies, but cookies have always been something central to my life. 

As a kid, I lived for when my mother would make Susan Branch’s peanut butter cookies and in high school homeroom (which happened to be the Home Economics classroom) we’d make cookies to pass the time, and the moment I got disposable income as an adult I would seek them out far and wide in all types and flavors.

When I graduated college and started working in marketing agencies, baking became an outlet to connect with coworkers in meaningful ways and explore all of the crazy ideas I had. I even started an on again, off again Substack newsletter to justify all the baking I was doing. All of the cookies on our menu today were not just recipes I thought would sell, but cookies I have been tweaking and obsessing over for years until I felt they were ready to be sold.

Now in my 30’s, I’m a husband and a father of three going on four kids and am clearly still an avid baker. With the arrival of baby #4, my wife and I were exploring ideas of how to trim the family budget or expand it. In the past I've gone down the freelancing route on top of working a 9 to 5 and I always ended up burned out and unhappy. 

With her full support, we decided it was time to try something else and selling cookies became the plan. Not only is it something I deeply love, but something I have always dreamed of doing and now that I have this opportunity I can't wait to share my cookies with as many people as possible.

What is Wolf Bird Baking Company?

Wolf Bird Baking Company is a cottage bakery that, despite being based in South Florida, tries to showcase its Minnesota roots. Being from Minnesota is the only identity outside of being a husband and father that I feel proud of, so I am excited to show that it's not just tater tot hot dishes and walleye (even though both of those things are outstanding).

When it came time to pick an icon for the store and a visual identity, I could only think of one thing that would work and that was the common loon. The beautiful, majestic state bird of Minnesota was something that felt ever present in my childhood and is something that makes me feel at peace when I see it.

But why is it called Wolf Bird? Well, before the term was coined in Heated Rivalry by Ilya Rozanov, people going back hundreds of years in Minnesota and Canada have confused the loon's call with a wolf howl so another name for the common loon is the wolf bird. 

We currently do pop ups at various green markets around Palm Beach County, Florida and will eventually be sold online as well in both a preorder for pick up and shipped directly to your doorstep option.

Always baked fresh and homemade, these are cookies you’ll want to take to the cottage.